We turn your hotel into a success story

14 years ago, Grupo Tierra Gaucha started with a small hostel in Bariloche, in the heart of Argentine Patagonia: two partners driven by a passion for hospitality and for connecting with travelers. Today we manage 13 own hotels, 400 rooms and 1,100 beds in two countries (Argentina and Brazil), with an average occupancy of 87%, thanks to our formula: professional management, innovative digital marketing and unique experiences that reflect the essence of each destination.

Our track record includes developing our own brands such as Hotel Concept and Hotel Tierra Gaucha, designed for travelers seeking authenticity and comfort. We have turned underused properties into profitable destinations, raising direct bookings to 70% of our revenue through our own platforms and loyalty strategies. With a team of 200 people and two travel agencies of our own (in Argentina and Brazil), we are more than hoteliers: we are experience creators and strategic partners.